Megalo at 45: Looking Forward
NATIONAL GIVING DAY TO THE ARTS MICRO GRANT: Fundraising History
Over the past three years Megalo Print Studio has run successful fundraising campaigns towards paid opportunities for artists and important equipment upgrades for the studios, raising a total of $13,589. Megalo has grown our donor base, completed philanthropic training and developed stewardship practices within the philanthropy team.
Our key activities have included:
2023 Artist in Residence Appeal - $3400 raised
MFA: Megalo Fundraising Auction - $5122 raised
2024 Megalo RISO colour library Appeal - $5066 raised
These campaigns have been run through a combination of Megalo’s digital platforms: social media (16k followers), newsletter (4k subscribers) website (22k yearly visits), and on site (close to 300 members + public visitors). The fundamental messaging around Megalo’s fundraising campaigns is centred on our unique work in community arts and the benefits of this support for that community.
Key messaging and QR donation points have been developed to drive donations at key events, such as our annual Open Day, Print Market and Members Exhibitions.
RISO Colour Library Appeal
In 2024, we drove a successful EOFY campaign to raise $5000 to purchase a risograph, a specialist print tool that expands the Megalo’s offerings for our members and the public. The appeal was run from 5 - 30 June 2024.
The campaign was driven through our digital platforms, launched with a pitch to our subscribers and social media followers, with weekly updates on the drive target and repeated messaging through our social media accounts. Donations were managed through our website, with public signage and QR donation points onsite.
The ask:
Megalo’s RISO RZ 370 AW printer needs your help this EOFY. We are asking for your support to help us launch our Risograph printer with workshops and community print services.
RISO is all about colour. Every Risograph drum contains a separate colour that can be overlapped to create new combinations a in a distinct graphic style. We are asking for your help to expand our colour library so our members can access the Risograph.
What can you do?
We are asking for your help to raise our fundraising target of $5000 so that we can launch our Megalo Risograph service. All donations will directly support vital upgrades like new ink-drums.
The campaign was run across three phases:
1. Development
May 2024 - Concept and messaging, website collection page and social media schedule
2: Launch and campaign:
4 June 2024: Newsletter, social media and website launch with the ask
June 18: Repeat messaging June Newsletter
20 June 2024: Reached $3000! post
28 June 2024: Reached $4800! post and final appeal to reach goal
*graphic weekly stories visualised progress
3. Stewardship
The success of the campaign was acknowledged through our newsletter and an appreciation post of our supporters.
Risograph prints were designed and sent to our donors. Key patrons were identified and sent screenprinted tea towels as part of our stewardship practice.
Fundraising Campaign Collateral
